Brand Identity
An exclusive historic estate in Hampshire deserved a complete brand identity grounded in its character, heritage, and the elevated experiences it offers.
From this knowledge we crafted a refined visual identity, including a logo inspired by the estate’s fishing hut; a subtle reference to its riverside charm.
Photography Shoot - Fishing Rod Detail
Photography Shoot - Daisy Suite
We led the art direction and production of photography across the property, with a focus on natural light, rich textures, and serene moments. From wide landscape scenes to detailed interior vignettes, every shot was styled and composed to convey the feeling of calm, exclusivity, and timeless escape.
Building from the brand we designed a bespoke Craft CMS website which reflects Freelands’ luxurious offering, presenting their suites, experiences and estate amenities through an elegant and intuitive user journey. The site combines a soft, historic aesthetic with modern functionality and brought to life through refined layouts, subtle movement, and a calming visual language.
Leather Room Keychains
Notebooks and Pens